Futon Magazine captures the very core of a specialized segment of the home furniture market: the futon industry. Futon Magazine features unbiased articles that aim only to inform customers of all available options in the futon market. Because of the unique nature of specialty sleep products and their growing popularity, this segment requires an objective source of firsthand information from other consumers, retailers, and manufacturers. Futon Magazine features honest futon product reviews and genuine evaluations of futon retailer customer service.

Futon Magazine also features a directory of futon stores across the country. This directory is helpful to consumers and retailers alike, as a yearly paid upgrade promotes their listing to the top of the results with a helpful link to their online storefronts. This, coupled with a few spots for paid advertising, is the sole revenue for Futon Magazine. This lean business model was instituted to ensure that all articles and reports deliver the most trustworthy information possible.

Futon Magazine also features a handy futon store locator that displays futon retailers in your corner of the world. This can be a useful tool when attempting to locate online retailers in a close proximity to a customer's shipping address, and features paid inclusion for futon boutiques worldwide. Futon Magazine continues to offer helpful advice and the latest industry news.